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	<title>Schwartz Group</title>
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	<link>http://schwartzgroup.com</link>
	<description>Brand eCommerce Strategic Advisory</description>
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		<title>Schwartz moving from President to Advisor @ Magento</title>
		<link>http://schwartzgroup.com/schwartz-moving-from-president-to-advisor-magento</link>
		<comments>http://schwartzgroup.com/schwartz-moving-from-president-to-advisor-magento#comments</comments>
		<pubDate>Mon, 05 Nov 2012 21:55:30 +0000</pubDate>
		<dc:creator>bob</dc:creator>
				<category><![CDATA[Magento]]></category>
		<category><![CDATA[SchwartzGroup]]></category>
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		<guid isPermaLink="false">http://schwartzgroup.com/?p=555</guid>
		<description><![CDATA[Many of you may have noticed in the recent months that I have been less and less active overall with the business of Magento. Here is what has been in the works: I officially shifted my role from President to “Advisor” as of September. This transition was planned and in the works for many months (going [...]]]></description>
				<content:encoded><![CDATA[<p>Many of you may have noticed in the recent months that I have been less and less active overall with the business of <a href="http://www.magentocommerce.com" target="_blank">Magento</a>. Here is what has been in the works:</p>
<p><strong>I officially shifted my role from President to “Advisor” as of September. </strong> This transition was planned and in the works for many months (going back to eBay&#8217;s acquisition).  Most recently I have scaled back responsibilities and overall visibility.  My role of Advisor will extend thru the end of 2012 allowing for limited time for select meetings, and availability for our ecosystem of fantastic partners and customers.</p>
<p><strong>If you know me, you know I LOVE MAGENTO </strong>and I loved the past 3+ years as President!  I also love what JohnD (eBay&#8217;s CEO) &amp; eBay are doing in commerce.  I love the tremendous power that eBay Inc brings the Magento ecosystem to help drive their continued success. I love what Magento brings eBay Inc in a powerful open disruptive commerce platform, and passionate and innovative global ecosystem of customers, solution partners and technology partners.</p>
<p><strong>Yes, I see Magento as my baby</strong> co-parented with <a href="http://www.linkedin.com/in/royrubin" target="_blank">Roy</a>, <a href="http://www.linkedin.com/in/yoavkutner" target="_blank">Yoav</a>, <a href="http://www.linkedin.com/pub/keren-aminia/7/54b/388" target="_blank">Keren</a>, <a href="http://www.linkedin.com/pub/adi-rubin/15/673/568" target="_blank">Adi</a> and all of YOU.  And yes, in the next months I will need to understand how to reduce the Magento orange blood flowing through my veins, but I will never give up my orange blazer or high tops <img src='http://schwartzgroup.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> .  Yes, letting go has been tough over the past year.  No, I am not great at good-byes, I prefer to ride off into the sunset.  Yes, I do expect that I will get all mushy and emotional as these weeks go by.</p>
<div id="attachment_617" class="wp-caption alignright" style="width: 261px"><a href="http://schwartzgroup.com/wp-content/uploads/2012/11/Bob_schwartz_Magento_Orange_Jacket41.jpg1.jpg"><img class="size-full wp-image-617" title="Bob_schwartz_Magento_Orange_Jacket4.jpg" src="http://schwartzgroup.com/wp-content/uploads/2012/11/Bob_schwartz_Magento_Orange_Jacket41.jpg1.jpg" alt="" width="251" height="294" /></a><p class="wp-caption-text">Imagine eCommerce Conference 2012</p></div>
<p><strong>The great friends</strong> and relationships I have gained have been a personal blessing.  We have driven the <a href="http://de.linkedin.com/in/fendi911" target="_blank">autobahn</a> in Germany, walked the beach in California, and celebrated at your <a href="http://fr.linkedin.com/in/philippehumeau" target="_blank">wedding</a> in France.  These relationships are made up of leaders and innovators from around the world in eCommerce, retail, brands and technology. These are all entrepreneurs in your their own right, each pioneering the future, creating great new products, new experiences, taking risks and building great businesses.  I am very proud to be part of this.  One of my best times each year has become our annual <a href="http://www.imagineecommerce.com" target="_blank">Imagine eCommerce</a> conference that Roy and I created.  It&#8217;s at this event where you can literally feel the global friendship, passion and innovation of the Magento brand and culture that we all built together.</p>
<p><strong>Business metrics like </strong>&#8220;over 125,000 merchants including best in class brands, retailers and innovators&#8221;, &#8220;over 6,500 apps and extensions creating powerful flexibility&#8221; and yes &#8220;<a href="http://www.google.com/trends/explore#q=magento,%20ecommerce" target="_blank">Magento is more Googled than the word &#8220;eCommerce</a>&#8220;&#8221; makes me proud. Yet I am most proud of our people and growing our Magento team from 40 people to 400 &#8211; which could only be accomplished by finding and bringing in very talented and inspired leaders and giving them the reins to do what they thought was right.</p>
<p><strong>My personal mission is &#8220;to enable others success&#8221;</strong> and nothing made Magento more satisfying to me than when people around the world would come up to me and tell me that their company &#8220;was only a few people a few years ago&#8221;, and then they met Magento and &#8220;since meeting Magento we have seen tremendous growth and now are over 100 people and still growing rapidly&#8221;. I LOVE THESE STORIES!</p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p><strong></p>
<div id="attachment_621" class="wp-caption alignright" style="width: 158px"><a href="http://schwartzgroup.com/wp-content/uploads/2012/11/roy-rubin1.jpg"><img class="size-full wp-image-621 " title="roy-rubin" src="http://schwartzgroup.com/wp-content/uploads/2012/11/roy-rubin1.jpg" alt="" width="148" height="148" /></a><p class="wp-caption-text">Roy Rubin, Founder</p></div>
<p></strong></p>
<p><strong> </strong></p>
<p><strong>Quick shout out: Roy,</strong> thank you for trusting me with your baby during these past 3+ years. Damn we had fun even amidst all the long hours and hard work! I loved every minute of it, sharing an office with you, building together, the long days side by side, the travel, our building an organization of great people, and our mutual passion about the Magento brand and culture!  Roy, w<em>e make a hell of a team, like <a href="http://en.wikipedia.org/wiki/Martin_and_Lewis" target="_blank">Martin and Lewis</a> and they didn&#8217;t stop at just one hit <img src='http://schwartzgroup.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />   Looking forward to doing it again!</em></p>
<p><strong>My duties at Magento and around eBay&#8217;s acquisition are now complete</strong>, and this will allow me to spend my time on new endeavors which will be focused on value creation around &#8220;massive changes happening in retail intersecting with technology&#8221;.  Why?  S<em>o we can create ways to continue this fun&#8230;together &#8212;&gt; enabling each others success!</em></p>
<p><strong><em>Thank you all for being part of this incredible Magento journey and my life.</em></strong></p>
<div>Please stay connected!</div>
<div><em>Bob Schwartz</em></div>
<div><em><a href="http://schwartzgroup.com/wp-content/uploads/2012/11/Bob-Schwartz-philippe-wedding-BW-.jpg"><img class="alignleft size-thumbnail wp-image-601" title="Bob Schwartz philippe wedding B&amp;W" src="http://schwartzgroup.com/wp-content/uploads/2012/11/Bob-Schwartz-philippe-wedding-BW--150x150.jpg" alt="" width="105" height="105" /></a><br />
</em></div>
<div><a href="http://www.linkedin.com/in/schwartz" target="_blank">Bob Schwartz LinkedIn </a></div>
<div><a href="http://twitter.com/bobschwartz" target="_blank">@BobSchwartz Twitter</a></div>
<p>[note: the SchwartzGroup website hasn't been updated as I have had little time to do so in the past 3 years. More to come...]</p>
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		<title>Magento &#8211; Hiring Key Roles (eCommerce Platform)</title>
		<link>http://schwartzgroup.com/magento-hiring-key-roles-ecommerce-platform</link>
		<comments>http://schwartzgroup.com/magento-hiring-key-roles-ecommerce-platform#comments</comments>
		<pubDate>Mon, 08 Mar 2010 19:26:52 +0000</pubDate>
		<dc:creator>bob</dc:creator>
				<category><![CDATA[Jobs]]></category>
		<category><![CDATA[Magento]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[job post]]></category>

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		<description><![CDATA[Magento is making it easy on me to reach my New Years resolution of creating over 100 jobs in 2010: Did you know the word “Magento” has more Google search volume than the word “eCommerce”? Magento is a fast growth worldwide company and is looking for talent to join our team on our mission of [...]]]></description>
				<content:encoded><![CDATA[<p><img class="size-full wp-image-497 aligncenter" title="Magento Logo" src="http://schwartzgroup.com/wp-content/uploads/2010/03/Magento-Logo.jpg" alt="eCommerce Platform for Growth" width="426" height="53" /></p>
<h3>Magento is making it easy on me to reach my New Years resolution of creating over 100 jobs in 2010:</h3>
<p style="text-align: left; "><strong>Did you know the word “Magento” has more Google search volume than the word “eCommerce”?</strong></p>
<p style="text-align: center; "><strong><br />
<a href="http://schwartzgroup.com/wp-content/uploads/2010/03/Google-Trends_-magento-ecommerce1.jpg"><img class="aligncenter size-full wp-image-529" title="Google Trends_ magento, ecommerce" src="http://schwartzgroup.com/wp-content/uploads/2010/03/Google-Trends_-magento-ecommerce1.jpg" alt="Google Trends_ magento, ecommerce" width="473" height="235" /></a><br />
</strong></p>
<p style="text-align: left;">Magento is a fast growth worldwide company and is looking for talent to join our team on our mission of “enabling the eCommerce ecosystem” worldwide.</p>
<h2>Here are key roles Magento is looking for:</h2>
<h2><span style="text-decoration: underline;">Head of Marketing</span></h2>
<ul>
<li>Drive worldwide awareness of Magento products and brand through direct means and in partnership with our channel partners.  Manage our brands in all venues.  Oversee our web, print and event assets to drive results: awareness, knowledge, experience, and conversion.  Target and engage ecommerce ecosystem of developer, channel and merchants.</li>
<li>Experience: 5+ Yr prior leadership position leading marketing for technology driven companies (eCommerce or software).  Strong track record of growing customer flow; brand awareness, engagement and conversion. Understanding of eCommerce; entrepreneurial, MBA preferred [Los Angeles HQ]</li>
<li><em>Role is Director or Vice President level (DOE)</em></li>
</ul>
<p><em> </em></p>
<h2><strong><span style="text-decoration: underline;">Head of Support Services Group</span></strong></h2>
<ul>
<li>Develop and manage our technology service and support group for our Enterprise, SAAS and Professional Services Groups.  Web based (knowledge base, email, chat, phone) and consultative. Establish strategy and build talent focused on supporting ecommerce merchants, channel and developers worldwide.</li>
<li>Experience: 7+ Yr prior success experience with similar service and support management / leadership role (group or division). Experience with appropriate structure to scale, tools and systems. Technology understanding. understanding of eCommerce preferred [Los Angeles HQ preferred]</li>
<li><em>Role is Director or Vice President level (DOE)</em></li>
</ul>
<h2><strong><span style="text-decoration: underline;">Business Unit GM: SAAS eCommerce SMB</span></strong></h2>
<ul>
<li>Drive the business development, launch and growth of Magento’s new SAAS offering to small and medium businesses.  Refine the plan, business model, oversee the process /timeline for successful launch and worldwide market growth.</li>
<li>Experience: 7+ Yr of Business unit or growth stage leadership; small medium business solutions market experience; understanding of eCommerce; entrepreneurial, MBA preferred [Los Angeles HQ]</li>
<li><em>Role is GM level</em></li>
</ul>
<h2><strong><span style="text-decoration: underline;">Business Unit GM: Training, Certification, Education</span></strong></h2>
<ul>
<li>Drive the business development, launch and growth of Magento’s Education group to developers and merchants.  Refine the plan, business model, oversee the process /timeline for successful launch and worldwide market growth.</li>
<li>Experience: 5+ Yr Business unit or growth stage leadership; understanding of eCommerce; entrepreneurial, past knowledge / training product or services experience, MBA preferred [Los Angeles HQ Preferred]</li>
<li><em>Role is GM level</em></li>
</ul>
<h2><strong><span style="text-decoration: underline;">Strategic Partner Manager</span></strong></h2>
<ul>
<li>Work with the business development and sales group to manage various strategic and key partnerships for growth and value.</li>
<li>Experience: 2+ Yr Prior experience with partnership management in the technology industry; understanding of eCommerce; entrepreneurial, MBA preferred [Los Angeles HQ]</li>
<li><em>Role is Manager level</em></li>
</ul>
<h2>IMPORTANT: TO APPLY</h2>
<ul>
<li> email to: Magento@SchwartzGroup.com</li>
<li>Attach resume and /or LinkedIn Profile link</li>
<li><strong>MUST include 5 </strong><em><strong>short</strong></em><strong> bullets in your email about your EXPERIENCE that best highlight why you are the talent Magento is looking for. </strong></li>
</ul>
<h3><strong><span style="text-decoration: underline;">Magento Inc &#8211;  <em>eCommerce Platform for Growth</em></span></strong></h3>
<p>Magento Inc. is focused on “<em>enabling the eCommerce ecosystem</em>” worldwide and is the leading provider of Enterprise open source ecommerce platforms and solutions. The Magento platform is a feature-rich, professional Open Source eCommerce platform that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel with the assurances and service of Enterprise technology.</p>
<p>Magento’s intuitive administration interface features powerful marketing tools, a catalog-management engine and is SEO optimized to give merchants the power to create sites that provide an unrivaled and rich online shopping experience for their customers, tailored to their unique business needs. Designed to be completely scalable, backed by an extensive support network and innovations by our worldwide developer ecosystem, Magento is the ultimate eCommerce solution.</p>
<p><strong><em> </em></strong></p>
<h3><strong><em>How is Magento doing after its first 1.5 yrs in the Market?</em></strong></h3>
<ul>
<li>Over 60,000 Magento Platforms live</li>
</ul>
<ul>
<li>Adopted by the Worlds best brands</li>
</ul>
<ul>
<li>Powering over $35 Billion in annual sales transactions</li>
</ul>
<ul>
<li>Over 125 Worldwide Solution Partners</li>
</ul>
<ul>
<li>Over 2,000 extensions from the developer ecosystem</li>
</ul>
<ul>
<li>We are profitable and have growth capital</li>
</ul>
<ul>
<li>The word “Magento” has more Google search volume than the word “eCommerce”   <a href="http://tinyurl.com/yhhnhj5">http://tinyurl.com/yhhnhj5</a></li>
</ul>
<p><strong> </strong></p>
<p><strong>… We have only just begun &#8211; Join us!   <a href="http://www.MagentoCommerce.com">www.MagentoCommerce.com</a></strong></p>
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		<title>Launching Our Private Sale Site!</title>
		<link>http://schwartzgroup.com/launching-private-sale</link>
		<comments>http://schwartzgroup.com/launching-private-sale#comments</comments>
		<pubDate>Wed, 16 Dec 2009 21:02:45 +0000</pubDate>
		<dc:creator>bob</dc:creator>
				<category><![CDATA[Just Fun]]></category>
		<category><![CDATA[SchwartzGroup]]></category>
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		<category><![CDATA[ecommerce]]></category>
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		<category><![CDATA[Private Sale]]></category>
		<category><![CDATA[venture]]></category>

		<guid isPermaLink="false">http://schwartzgroup.com/?p=434</guid>
		<description><![CDATA[I just couldn&#8217;t take it any longer!  With all this talk and questions about Private / Flash Sale eCommerce sites, I had to come up with my own Private Sale site!  The most difficult part was figuring out what category to target? Fashion?  Too many already out there. Luxury?  Hmmm lots of those too. Kids? [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.guiltylook.com"><img class="alignleft size-full wp-image-442" title="GL FINAL LOGO" src="http://schwartzgroup.com/wp-content/uploads/2009/12/GL-FINAL-LOGO.tiff" alt="Guilty Look, Oy, Oy Vey!" /></a></p>
<p>I just couldn&#8217;t take it any longer!  With all this talk and questions about Private / Flash Sale eCommerce sites, I had to come up with my own Private Sale site!  The most difficult part was figuring out what category to target?</p>
<p><strong>Fashion</strong>?  Too many already out there.</p>
<p><strong>Luxury</strong>?  Hmmm lots of those too.</p>
<p><strong>Kids</strong>?  I know of at least 3 with more on the way.</p>
<p><strong>Home</strong>?  I love OneKingsLane and I know the founder Alison and her Entrepreneur extraordinaire husband (Mark Pincus) well (15+ years) and consider them friends.  It doesn&#8217;t feel right to compete with friends.</p>
<p>But Sh-t!! I know the founders and/ or investors of most of these private sale sites pretty darn well and I like them all including; Ideeli, HauteLook, OneKingsLane, TheFairest, JacksThreads, Portero and Totsy&#8230;  How can I compete directly with friends?</p>
<p>But I was determined so I continued to think, <strong><em>&#8220;I need a new private sale category that has lots of excess inventory, and a set of passionate hungry customers.&#8221; </em></strong></p>
<p><strong>Then the big Ah Ha! </strong> I can start a<strong> Private Sale site that sells Private Sale Companies!!!! </strong> The build up of Private Sale companies will likely give me plenty of &#8220;inventory&#8221;, and the demand from the Venture and Private Equity folks gives me a great set of passionate customers &#8230; There you have it &#8211; <em>A Private Sale Company that sells Private Sale Companies!</em></p>
<p>Next I needed a name and for some reason this just felt right:<strong> GuiltyLook.com &#8211; </strong><strong><em>&#8220;Oy, Oy Vey!&#8221;</em></strong>.  You can <strong>get a preview  of the pre-beta site of  here (<a title="GuiltyLook: The Private Sale selling Private Sales" href="http://www.guiltylook.com" target="_blank">www.GuiltyLook.com</a>).  <span style="font-weight: normal;"><span style="font-weight: normal;">Once done come back </span></span><span style="font-weight: normal;">and read &#8220;<a title="Analysis of the Private Sale Market" href="http://schwartzgroup.com/private-sale-1" target="_self"><strong><em>Our analysis of the Private Sale market</em></strong></a>&#8221; &#8211; thoughts and issues to be considered.</span></strong></p>
<p>Add your thoughts &#8211; love to hear them!</p>
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		<title>Analysis of the Private Sale market &#8211; Not Very &#8220;Private&#8221; Sale (part 1)</title>
		<link>http://schwartzgroup.com/private-sale-1</link>
		<comments>http://schwartzgroup.com/private-sale-1#comments</comments>
		<pubDate>Wed, 16 Dec 2009 20:00:40 +0000</pubDate>
		<dc:creator>bob</dc:creator>
				<category><![CDATA[SchwartzGroup]]></category>
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		<guid isPermaLink="false">http://schwartzgroup.com/?p=344</guid>
		<description><![CDATA[A macro point of view on: Private/Flash Sale market &#8211; things to consider: It started for me over two years ago during a conversation with Paul Hurley, CEO and founder of Ideeli. The basic concept was simple, bring the powerful aspects of the sample sale on-line. The value to customers: is the excitement of screaming [...]]]></description>
				<content:encoded><![CDATA[<p style="text-align: center;"><strong><span style="text-decoration: underline;">A macro point of view on: Private/Flash Sale market &#8211; things to consider:</span></strong></p>
<p style="text-align: left;">It started for me over two years ago during a conversation with Paul Hurley, CEO and founder of Ideeli.  The basic concept was simple, bring the powerful aspects of the sample sale on-line.</p>
<li><strong>The value to customers:<span style="font-weight: normal;"> is the excitement of screaming great deals <em>plus</em> limited inventory only available for a short time period <em>with</em> exclusive access.</span></strong></li>
<li><strong>The value for the Brands<span style="font-weight: normal;">: is a fast way to liquidate excess inventory in a very short time <em>plus</em> a &#8220;closed membership environment&#8221; giving brands a level of &#8220;<a title="WikiPedia Def" href="http://en.wikipedia.org/wiki/Plausible_deniability" target="_blank">plausible deniability</a>&#8221; they need (&#8220;it could be a safe discounting venue&#8221;).</span></strong></li>
<p><a href="http://www.GuiltyLook.com"><img class="alignleft size-full wp-image-413" title="100 doallr bill w snipe" src="http://schwartzgroup.com/wp-content/uploads/2009/11/100-doallr-bill-w-snipe.tiff" alt="Selling $100's for $50" width="391" height="170" /></a>Now mix in a fast growing successful overseas private sale pioneer (<a title="vente-privee.com" href="http://www.vente-privee.com" target="_blank">Vente Privee</a>)  as a model to emulate, coupled with a crushingly brutal economy creating massive inventory build-ups and you have the perfect storm. A perfect foundation for launching a new private sale site&#8230;or we should now say site<strong>s</strong> as conservatively there are at least 25 private sale sites live today.</p>
<p>My point of view has been consistent since the first call on this segment.  Here are the short strokes that need to be considered:</p>
<ul>
<li><strong>Technology</strong>: This is not a technologically difficult business to start, and in fact can be up and going very inexpensively.  I know the leaders are now investing heavily in technology trying create a technical point of differentiation and advantage.  This includes a new ground swell of innovators buzzing the venture networks with what I see as standard technological spins on this model.</li>
<li><strong>Opportunistic Business</strong>: It is analogous to the<a title="Wikipedia" href="http://en.wikipedia.org/wiki/Jobbing_house" target="_blank"> Jobber business</a> (Jobbers have long existed in the fashion world to move excess inventory through various &#8220;approved&#8221; channels by buying the inventory for pennies on the pound).  You can make great money as a jobber, but is it unto itself a venture back-able type business?</li>
<li><strong>Inventory levels then vs now</strong>: The world just went through the &#8220;perfect storm&#8221; creating the perfect time to start a liquidation business.  We had inventory levels at an all time high as our economy cratered, particularly in aspirational and luxury categories.  We also had consumers cutting back while still highly addicted to buying top quality brand names. Brands were fighting for their lives and a &#8220;safe&#8221; channel to clear inventory was just what they needed. Deeply discounted branded merchandise was the perfect answer for the budget squeezed consumer in need of a shopping addiction fix.  But now inventories are being &#8220;right sized&#8221; or even &#8220;under produced&#8221; which intersects with a proliferation of &#8220;private sale&#8221; companies fighting for fewer excess goods &#8211; a new perfect storm. Some are talking about &#8220;MFO&#8221; (Made for Outlet) as a way to gain discounted inventory.  In a physical outlet store these made for outlet products a person can see exactly what they are buying and might disregard a few cost saving short cuts that are part of MFO.  But online people depend on the brand name to be their eyes and if they end up getting an item of lesser quality than expected it will quickly chip away at the brand and consumers confidence.</li>
<li><strong>Brands and Perceptions:</strong> The need for private sale companies to grow their business aggressively has made these sites much less &#8220;private&#8221;, which likely will reduce the way the brands look at these venues on their &#8220;plausible deniability&#8221; scale.  Add to this the following statement from my discussion with a top creative executive, &#8220;I now go to the retail stores and see luxury fashion items I might have bought before, but now I make note of them and wait to see if they show up on the private sales sites&#8221;.  Retailers won&#8217;t like this either &#8211; see next point</li>
<li><strong>The Traditional Retailers: </strong>You  know those old brick and mortar, multi-channel, but also multi billion dollar businesses, are VERY important to brands for their true success and brand longevity, as well as some of the brands higher margin transactions. These same retailers can and will place enormous pressure on the brands showing that it is not in their best interest to liquidate through these &#8220;closed&#8221; private sale channels.  Retailers may also insist on first rights to excess inventory for their own &#8220;basement/ off-price&#8221; channel and/or very easily open up their own private sale site.  &#8221;Mr Brand, we would love to buy $100&#8242;s of millions of dollars worth of your fresh high margin inventory but we have concerns&#8230; so we will take that order with rights to your excess inventory.&#8221;</li>
</ul>
<p>Recently the number of inquires, due diligence, and strategic advisory requests to SchwartzGroup on the private sale segment have been substantial. This includes Private Equity, Venture, Top Tier Consulting Firms, Fortune 500 companies and friends and neighbors with &#8220;an idea&#8221;.  A few months ago I even got a call from someone building a company looking to aggregate private sale offers.  It&#8217;s great and I&#8217;m thrilled to be of service, but on a macro level this feels like a red flag, or should I say it feels uncomfortably familiar.</p>
<p>As an operator and an eCommerce leader I love these companies.  They are fun. They are exciting.  Your heart pounds as a shopper and your palms sweat as a operator watching the virtual doors being stampeded by eager consumers everyday.</p>
<p>Some private sale companies will succeed (I have my favorites) by building their own brand into a leading discount retailer brand and they will figure out how to best grow from there.  Some will succeed in a financial way, that is investors will do well but in some cases the businesses perhaps not so much. Some will fail as their efforts to fuel venture expected growth will force them away from being jobbers and into becoming less and less &#8220;private&#8221; and they will find available quality brand inventory much harder to come by.</p>
<p>As a person who loves building great eCommerce companies all this capital attention frankly  makes me a bit nervous.  I am worried that with an already substantially capitalized &#8220;private sale&#8221; segment companies will begin acting unnaturally resulting in an unbalanced and unsustainable market one which will be tough on all eCommerce.</p>
<p>Overall my point of view is the &#8220;private sale experience&#8221; is fantastic and should be part of most eCommerce or multi-channel companies. It is another way to shop and to brings excitement to your customer (and we have the platform to make it easy). For the capital partners this excitement is directionally correct &#8211; eCommerce is moving into a new phase (and it makes money), look for many new models arising.&#8221; &#8212; more on both of these in part 2.</p>
<ul>
<li><strong>Note: </strong>for fun be sure to see<strong> </strong><a title="Launching Our Private Sale Site" href="http://schwartzgroup.com/launching-private-sale" target="_self">Launching Our Private Sale Site</a><strong><span style="font-weight: normal;"> and get a preview of my new private sale site, </span><a title="GuiltyLook Story" href="http://schwartzgroup.com/launching-private-sale" target="_self">GuiltyLook.com</a></strong><strong>, </strong><em><strong>Oy Oy Vey! (I couldn&#8217;t resist!)</strong></em></li>
<li>Private Sale Traffic Metrics from Compete below.</li>
<li><em>If this topic or the subject of brands and eCommerce  are of interest, connect with us Twitter @bobschwartz or email (icons on right column) to stay up to date on the follow up postings.</em></li>
</ul>
<p><strong>Compete.com Metrics (grouped as of 10/09)</strong></p>
<p><em>The Top Traffic Group:</em></p>
<p><em> </em><strong> <a href="http://siteanalytics.compete.com/hautelook.com+ruelala.com+gilt.com+beyondtherack.com+ideeli.com/?metric=sess"><img src="http://grapher.compete.com/hautelook.com+ruelala.com+gilt.com+beyondtherack.com+ideeli.com_sess_460.png" alt="" /></a> </strong></p>
<p><strong><em>The Mid Traffic Group</em></strong></p>
<p><strong><em></em></strong> <a href="http://siteanalytics.compete.com/billiondollarbabes.com+editorscloset.com+onekingslane.com+thetopsecret.com/?metric=sess"><img src="http://grapher.compete.com/billiondollarbabes.com+editorscloset.com+onekingslane.com+thetopsecret.com_sess_460.png" alt="" /></a></p>
<p><strong>The Lower Traffic Group</strong></p>
<p><strong></strong><em> <a href="http://siteanalytics.compete.com/totsy.com+theminisocial.com+swirl.com+thefairest.com+jackthreads.com/?metric=sess"><img src="http://grapher.compete.com/totsy.com+theminisocial.com+swirl.com+thefairest.com+jackthreads.com_sess_460.png" alt="" /></a></em> <em> </em></p>
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		<title>Sudokupedia &#8211; A Sudoku Inspired Language</title>
		<link>http://schwartzgroup.com/sudokupedia</link>
		<comments>http://schwartzgroup.com/sudokupedia#comments</comments>
		<pubDate>Sun, 25 Oct 2009 22:17:04 +0000</pubDate>
		<dc:creator>bob</dc:creator>
				<category><![CDATA[Just Fun]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[idea]]></category>
		<category><![CDATA[Sudoku]]></category>

		<guid isPermaLink="false">http://schwartzgroup.com/?p=288</guid>
		<description><![CDATA[At our weekend morning ritual gathering at Peets coffee in Manhattan Beach CA (shoot the bull and remedy the world issues) our friend DaveR fights off all others, at all costs, to get possession of the LA Times Sudoku. This morning the concept of a Sudoku Language was born with Klep-doku &#8211; the act of stealing someones [...]]]></description>
				<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://schwartzgroup.com/wp-content/uploads/2009/10/sudoku-roll.jpg-408×491-pixels-1.jpg"><img class="alignleft size-full wp-image-301" title="sudoku-roll.jpg 408×491 pixels-1" src="http://schwartzgroup.com/wp-content/uploads/2009/10/sudoku-roll.jpg-408×491-pixels-1.jpg" alt="sudoku-roll.jpg 408×491 pixels-1" width="336" height="267" /></a></p>
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<p style="text-align: justify;">At our weekend morning ritual gathering at Peets coffee in Manhattan Beach CA (shoot the bull and remedy the world issues) our friend DaveR fights off all others, at all costs, to get possession of the <strong>LA Times Sudoku</strong>. This morning the concept of a Sudoku Language was born with <strong>Klep-doku &#8211; </strong><span style="color: #333333;"><em>the act of stealing someones Sudoku</em>.</span></p>
<p style="text-align: justify;"><span style="color: #333333;">With a Facebook posting and Tweet on this subject others began to add to the Sudoku dictionary (Howie seems to be the early leader). </span></p>
<p><span style="color: #333333;"><span style="text-decoration: underline;"><strong>Here are the words posted to date (Add Yours in Comments)</strong></span><span style="text-decoration: underline;">:</span></span></p>
<p><span style="color: #333333;"><strong>Klep-doku -</strong> the act of stealing someones Sudoku (Howie S)</span></p>
<p><span style="color: #333333;"><strong>SoSuMeKu</strong> &#8211; a Klepdoku&#8217;s answer for his act &#8211; (Howie S)</span></p>
<p><span style="color: #333333;"><strong>Nerdoku </strong>- the act of doing a sudoku (Zach S)</span></p>
<p><span style="color: #333333;"><strong>Sodoyourownku</strong> &#8211; Adding numbers to someone else&#8217;s sudoku (Howie S)</span></p>
<p><span style="color: #333333;"><strong>Shlep-doku </strong>- the art of taking your Sudoku wherever you go (Andrea R)</span></p>
<p><span style="color: #333333;"><strong>Sudokahanamoku</strong> &#8211; doing sudoku while surfing long board on the big island. (Lynn G)</span></p>
<p><span style="color: #333333;"><strong>SoSuMeKu</strong> &#8211; a Klepdoku&#8217;s answer for his act. (HowieS)</span></p>
<p><span style="color: #333333;"><strong>Guruku</strong> &#8211; someone that can do a sudoku in under three minutes (HowieS)</span></p>
<p><span style="color: #333333;"><strong>Poop-doku</strong> &#8211; the puzzle completed while on the throne! (DaveR)</span></p>
<p><span style="color: #333333;"><strong>Medioku</strong> &#8211; a sudoku that is no fun because it is too easy or too hard (HowieS)</span></p>
<p><span style="color: #333333;"><strong>Accidoku</strong> &#8211; someone who crashes their car while driving and sudokuing at the same time (HowieS)</span></p>
<p><span style="color: #333333;"><strong>Addicto-ku</strong> &#8211; a puzzler in need of a 12 step program. (DaveR)</span></p>
<p><span style="color: #333333;"><strong>Traffi-ku</strong> &#8211; a person who puzzles while driving. (DaveR)</span></p>
<p><strong>Studento-ku</strong> &#8211; a person learning the game. (DaveR)</p>
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<div id="text_expose_id_4ae5d38d828402c7082eb" style="display: inline; padding-left: 0.4em; "><strong>Overconfidoku</strong> &#8211; doing sudoku in ink (HowieS)</div>
</div>
</div>
<p><strong>Sodoyou-ku? </strong>- A pick up line&#8230; (AndreaR)</p>
<p><span style="color: #333333;"><strong>Bazooka Sudoku </strong>- puzzles in bubble gum.. (LynnG)</span></p>
<p><span style="color: #333333;"><strong>Chewdoku</strong> &#8211; when the dog gets to the paper before you. (HowieS)</span></p>
<p><strong>Pseudoku</strong> &#8211; A puzzle like sudoku but not quite the same. (HowieS)</p>
<p><strong>Lewdoku</strong> &#8211; doing sudoku in the nude (HowieS)</p>
<p><strong>Boodoku</strong> &#8211; doing sudoku while trick-or-treating (HowieS)</p>
<p><strong>BooHoodoku</strong> &#8211; getting to the last number and realizing you made a mistake (HowieS)</p>
<p><strong>Whoknewku</strong> &#8211; finding out someone was really good at sudoku. (DaveR)</p>
<p><strong>Whewdoku -</strong> finding the discarding LA times, with the puzzle intact. (DaveR)</p>
<p><strong>Achoodoku &#8211; </strong>a nasty puzzle that&#8217;s been sneezed on!<span>&#8230; (DaveR)</span></p>
<p><strong>Effthisdoku</strong><span>-a puzzle so difficult you give up in exasperation also used it&#8217;s milder firm of &#8220;screwthisdoku&#8221; (DaveR)</span></p>
<p><strong>Polidoku</strong><span>- the divisions of ieology in the puzzling world. (DaveR)</span></p>
<p><strong>Repubdoku</strong>- Those who believe that everyone should earn the right to have and play sudoku.(DaveR)</p>
<p><strong>Demdoku</strong>- Those who believe they have a right to sudoku and if they can&#8217;t afford one, then it should be provided at the expense of the repubdoku&#8217;s. (DaveR)<span style="display: inline;"> </span></p>
<p><strong>Independoku</strong>- This group believes that everyone has the&#8221;ability&#8221; to sudoku but it is not a right! (DaveR)</p>
<p><strong>Sociodoku</strong>- A person who&#8217;s ideaology is that sudoku should be provided as a birthright to each and every person. (DaveR)</p>
<p><strong>Communidoku</strong>- An ideology that we should all share whatever puzzles are available. (DaveR)</p>
<p><span><span style="display: inline;"><strong>Lieudoku</strong> &#8211; When a sudoku is done by someone who usually does the crossword.(DaveR)</span></span></p>
<p><span><span style="display: inline;"><strong>Fewdoku </strong>- A sudoku puzzle where you can only get a few numbers. (DaveR)</span></span></p>
<p><span><span style="display: inline;"><strong>Freudoku </strong>- A puzzle your mother started and you are left to finish. (DaveR)</span></span></p>
<p><span><span style="display: inline;"><strong>Redodoku</strong> &#8211; starting over because you were unjustifiably a overconfidoku! (DaveR)</span></span></p>
<p><span><span style="display: inline;"><strong>CompeDoku </strong>- Several people competing to solve a puzzle the fastest. (DaveR)</span></span></p>
<h3 style="text-align: center;">Add your Word to impromptu SudokuPedia &#8211; as a comment below.</h3>
<h3 style="text-align: center;">(we can build and move this to <a href="http://sudokupedia.com"><span style="color: #000000;"><span style="text-decoration: none;"> www.SudokuPedia.com </span></span></a> later)</h3>
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		<title>Ad Operations Analyst/Media Planner</title>
		<link>http://schwartzgroup.com/richrelevance_admediaplanner</link>
		<comments>http://schwartzgroup.com/richrelevance_admediaplanner#comments</comments>
		<pubDate>Thu, 08 Oct 2009 00:20:31 +0000</pubDate>
		<dc:creator>bob</dc:creator>
				<category><![CDATA[Jobs]]></category>
		<category><![CDATA[job post]]></category>

		<guid isPermaLink="false">http://schwartzgroup.com/?p=273</guid>
		<description><![CDATA[***JOB FILLED*** Ad Operations Analyst/Media Planner http://www.richrelevance.com/ The Ad Operations Analyst is responsible for leading the operations and media planning for richreach, a product within the richrelevance enRICH personalization suite. Areas of oversight include relationship management, campaign and creative management, ad exchange management, and ongoing day-to-day operations. Responsibilities - Manage execution of campaigns associated with [...]]]></description>
				<content:encoded><![CDATA[<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;">
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;">
<div class="mceTemp mceIEcenter">
<dl id="attachment_277" class="wp-caption aligncenter" style="width: 304px;">
<dt class="wp-caption-dt"><a href="http://www.richrelevance.com/"><img class="size-full wp-image-277" title="rich_logo" src="http://schwartzgroup.com/wp-content/uploads/2009/10/rich_logo1.jpg" alt="RichRelevance" width="294" height="57" /></a></dt>
</dl>
</div>
<p style="text-align: center;"><span style="text-decoration: underline;"><strong>***JOB FILLED***</strong></span></p>
<h3 style="font-size: 14px; line-height: 1.3em; font-weight: bold; color: #000000; padding-top: 5px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin: 0px;"><span style="text-decoration: underline;">Ad Operations Analyst/Media Planner</span></h3>
<p><span style="text-decoration: underline;">http://www.richrelevance.com/ </span></p>
<p style="text-align: justify;">The Ad Operations Analyst is responsible for <strong>leading the operations and media planning for richreach</strong>, a product within the richrelevance enRICH personalization suite. Areas of oversight include relationship management, campaign and creative management, ad exchange management, and ongoing day-to-day operations.</p>
<p>Responsibilities<br />
- <strong>Manage execution of campaigns</strong> associated with richreach advertising product for online retailers<br />
- This person will be responsible for <strong>campaign-level ad purchases and optimization</strong><br />
- <strong>Manage relationships with ad networks and exchanges</strong>, and other outside organizations<br />
- <strong>Establish project road maps</strong> and deliverables for exceeding client expectations and meeting success criteria<br />
- Will <strong>coordinate</strong> closely with relationship management group to ensure proper execution of campaign/advertising goals<br />
- <strong>Manage pipeline of online retailers</strong> instrumenting the richreach product and guide them through the launch process<br />
- Hands-on and able to think strategically about <strong>maximizing ROAS for customers </strong></p>
<p>Required Skills<br />
- Must be proficient in <strong>managing multiple campaigns</strong> across ad networks and exchanges<br />
- <strong>Strong numbers background </strong>(stats and/or math) with a passion for digging into data<br />
- Ability to work cross-functionally and with a wide range of employees with different skill sets<br />
- Ability to multi-task, prioritize issues/escalations, and manage many projects simultaneously<br />
- Ability to work with a diverse customer base<br />
- Extremely detail oriented<br />
- Preferably familiar with online retailing web analytics and terminology<br />
- Proficient in MS Office tools (primarily Excel)<br />
- Technical experience is a plus (high level knowledge of web architecture, XML, and Javascript specifically)</p>
<p>Required Experience<br />
- <strong>At least 3-5 years experience in managing display/ad campaigns</strong><br />
- <strong>Successful track record of working with multiple clients </strong>and managing many projects simultaneously<br />
- <strong>Creative, consultative, and a strong communicator</strong> with the ability to build exceptional relationships and grow business<br />
- BA/BS required, technology or business degree preferred<br />
- Some travel may be required (10-15%)<br />
- Experience managing search or other online marketing channels for retailers is a plus</p>
<p>Overall, this person must be a self-starter, have a passion for winning, and show an unrelenting drive to help our clients succeed.</p>
<p style="text-align: justify;"><strong>RichRelevance (www.richrelevance.com)</strong> is a technology company with patent -pending systems that personalize a user&#8217;s shopping experience with targeted and relevant product recommendations, optimizing every interaction point from landing to search to product pages, and in email. By showing customers the “right products at the right time”, ecommerce sites maximize the value of each user. RichRelevance offers a full suite of hosted, automated merchandising tools, and RichRecs — our flagship product — is currently being run on top-tier retail sites.<br />
RichRelevance was founded in 2005 and is led by former executives and key folks from Amazon, Overstock, MySpace, Morgan Stanley, Goldman Sachs and Redfin, who have years of experience in personalization, online commerce, data analysis, advertising, and consumer product.</p>
<p><img class="alignleft size-full wp-image-279" title="bestplaces" src="http://schwartzgroup.com/wp-content/uploads/2009/10/bestplaces.jpg" alt="bestplaces" width="170" height="58" /></p>
<p style="text-align: justify;">
<p style="text-align: justify;">
<p style="text-align: justify;">
<p style="text-align: justify;"><strong>If you are THE person RichRelevance is looking for send an email with your resume and short note calling out how you fit this role:</strong></p>
<p style="text-align: justify;"><strong>To: <span style="font-weight: normal;"><strong> </strong><em><strong>recruit</strong></em><strong> &#8220;at&#8221; </strong><em><strong>schwartzgroup.com<br />
Subject: RR Ad Media Planner </strong></em></span></strong></p>
<p style="text-align: justify;"><strong><span style="font-weight: normal;"><em><strong>- all submissions will be forwarded to RichRelevance VP Advertising.</strong></em></span></strong></p>
<p style="text-align: justify;"><strong><span style="font-weight: normal;"><em><strong>http://www.richrelevance.com/ </strong></em></span></strong></p>
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		<title>Account Manager Assistant</title>
		<link>http://schwartzgroup.com/account-manager-assistant</link>
		<comments>http://schwartzgroup.com/account-manager-assistant#comments</comments>
		<pubDate>Mon, 05 Oct 2009 00:31:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Jobs]]></category>
		<category><![CDATA[job post]]></category>

		<guid isPermaLink="false">http://schwartzgroup.com/?p=260</guid>
		<description><![CDATA[Direct Advertising, Account Manager Assistant [Los Angeles/Culver City or NYC]: ***JOB FILLED*** We are a fun and energetic workplace and we are looking for someone who want more than just a &#8220;job&#8221; but rather someone who wants to learn and grow with us. DIRECT RESULTS creates advertising campaigns that inspire consumers to take immediate action [...]]]></description>
				<content:encoded><![CDATA[<p style="text-align: center;"><strong>Direct Advertising, Account Manager Assistant </strong></p>
<p style="text-align: center;"><strong>[Los Angeles/Culver City or NYC]:</strong></p>
<p style="text-align: center;"><strong><span style="text-decoration: underline;">***JOB FILLED***</span></strong></p>
<p style="text-align: justify;"><em>We are a fun and energetic workplace and we are looking for someone who want more than just a &#8220;job&#8221; but rather someone who wants to learn and grow with us</em>.</p>
<p style="text-align: justify;"><strong>DIRECT RESULTS</strong> creates advertising campaigns that inspire consumers to take immediate action and drive them to respond. DIRECT RESULTS is a Full-Service Direct Marketing Agency in Los Angeles and NYC specializing in &#8220;Everything Audio&#8221; to activatee the audience. We effectively match consumers with products to deliver measured results to our advertisers.Producing more than 300 successful product campaigns generating sales exceeding $5.8 billion, DIRECT RESULTS is the premiere expert in delivering Return-on-Investment.</p>
<p style="text-align: justify;"><span style="text-decoration: underline;"><strong>Account Manager Assistant (Los Angeles/Culver City or NYC):</strong></span></p>
<p>Direct Results is looking for a new team member as <strong>full-time Account Manager Assistant</strong>. This is an <strong>exciting entry-level positi</strong><strong>on</strong> where one will learn all facets of Direct Marketing, Direct Response (Radio &amp; Streaming), Promotion Marketing and more.</p>
<p>As a new member of the marketing team you will be r<strong>esponsible for reporting analytics, media-buying, customer service and business development.</strong> This is a ground floor opportunity with growth potential for the right candidate!</p>
<p>Qualifications:</p>
<p>* College Degree &#8211; Business preferred</p>
<p>* Marketing background preferred</p>
<p>* Proficient knowledge of Excel is REQUIRED</p>
<p>* Must be an effective communicator with quality organizational skills and a desire to learn.</p>
<p>* Ability to multi-task /Radio knowledge a plus</p>
<p>* Energy, interest, drive!</p>
<p>* Comp: $28,000, review at 3 months eligible for raise and medical</p>
<p>The basis of this entry level position is marketing data reporting and analysis, assistant media buying and service.</p>
<p><strong>If you meet the above qualifications </strong><strong>send your </strong><strong>r</strong><strong>esume and a short note to telling us why  you see this as more than just a job, send this to recruit@schwartzgroup.com </strong></p>
<p><strong>We look forward to meeting our newest hire. </strong></p>
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		<title>The Hand-off: an outcome of an Interim CEO</title>
		<link>http://schwartzgroup.com/the-hand-off-the-goal-of-an-interim-ceo</link>
		<comments>http://schwartzgroup.com/the-hand-off-the-goal-of-an-interim-ceo#comments</comments>
		<pubDate>Tue, 01 Sep 2009 01:45:47 +0000</pubDate>
		<dc:creator>bob</dc:creator>
				<category><![CDATA[Portero]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[interim CEO]]></category>

		<guid isPermaLink="false">http://schwartzgroup.com/?p=192</guid>
		<description><![CDATA[After roughly 9 Months, over 40 LAX-JFK-LAX 6 hour flights, 120,000 air-miles, ~ 100 nights away, in the midst of the worlds worst economy, 3/4 year of missed Sunday night family dinners with my boys and &#8220;bride&#8221;, a $6.6 million venture capital close, a launch of two new eCommerce web sites, creation of operational efficiencies, [...]]]></description>
				<content:encoded><![CDATA[<p style="text-align: justify;">
<div id="attachment_243" class="wp-caption alignleft" style="width: 235px"><img class="size-medium wp-image-243" title="LAX to NYC" src="http://schwartzgroup.com/wp-content/uploads/2009/08/IMG_0283-225x300.jpg" alt="My other office. Virgin America" width="225" height="300" /><p class="wp-caption-text">(Nutrition in my 3rd office - Virgin America)</p></div>
<p style="text-align: justify;">After roughly 9 Months, over 40 LAX-JFK-LAX 6 hour flights, 120,000 air-miles, ~ 100 nights away, in the midst of the worlds worst economy, 3/4 year of missed Sunday night family dinners with my boys and &#8220;bride&#8221;, a $6.6 million venture capital close, a launch of two new eCommerce web sites, creation of operational efficiencies, gallons of Starbucks Americano&#8217;s, <strong><em>my interim CEO time at PORTERO.com has come to a close.</em></strong></p>
<p style="text-align: justify;">There were many challenges all along the way, both personal and business, but don&#8217;t get me wrong I loved ALMOST every minute of it and I am very proud of what WE overcame and accomplished.  <strong>&#8220;We&#8221; being the great team</strong> at PORTERO who are passionate about what they do, passionate to do right by the customer, love finding sources of value in world class luxury brands, and who are all great people.  <strong>&#8220;We&#8221; also being my &#8220;bride&#8221; (of 20 yrs) and my two boys</strong> (well, men at 15 &amp; 17) who lived with me for 9 months via cell phone, sms and video chat.</p>
<p style="text-align: justify;"><strong>Though our search for an outstanding NYC based CEO took twice as long as we (the Board) anticipated, it was worth the effort as we found a great one, </strong><a href="http://www2.portero.com/our-team" target="_blank"><strong>Susan Engel</strong></a><strong>.</strong></p>
<p style="text-align: justify;">I first met Susan when she was asked to join our Board a few months prior to her accepting the CEO position.  I immediately fell in love with her style, her merchandising and marketing approach, and deep operational experience (including 10 yr+ Board Member for <a href="https://www.wellsfargo.com/about/corporate/boardofdirectors/engel" target="_blank">Wells Fargo</a>), and she really &#8220;got it&#8221; and saw the true need for an Authentic Luxury Market. I was thrilled when she accepted the full time PORTERO CEO position.</p>
<p style="text-align: justify;">As an Interim CEO of a growth company you cannot simply babysit the company, rather your goal is to use your experience to build, fix, move forward, put in place, what you can in a variable period of time then hand-off the ball to the new CEO.</p>
<p style="text-align: justify;">Trust me when I say I left PLENTY of &#8220;fun&#8221; on the plate for Susan but I have seen her in action and she is good! I hope you all someday get a chance to meet Susan, in the meantime check out the new <a href="http://www.portero.com" target="_blank">Portero</a> and <a href="http://www.porteroprivate.com" target="_blank">PorteroPrivate</a> sites and click on the &#8220;Share your thoughts&#8221; links and send your quick thoughts and ideas, <strong>I know Susan reads them all and would love to hear from you.</strong></p>
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		<title>eCommerce beyond one dimension.</title>
		<link>http://schwartzgroup.com/ecommerce-beyond-one-dimension</link>
		<comments>http://schwartzgroup.com/ecommerce-beyond-one-dimension#comments</comments>
		<pubDate>Tue, 01 Jan 2008 22:35:57 +0000</pubDate>
		<dc:creator>bob</dc:creator>
				<category><![CDATA[Prior Posts]]></category>

		<guid isPermaLink="false">http://schwartzgroup.com/?p=49</guid>
		<description><![CDATA[I&#8217;ve been fortunate to work with early stage, fast growth and Fortune 500 companies in leadership roles (CEO, CMO, GM) to drive the growth of their Internet (eCommerce &#038; Content) business and have led some of the internets leading businesses (“founding” and spinning off fashion apparel leader Nordstrom.com, President of paid content leader USSearch.com). One [...]]]></description>
				<content:encoded><![CDATA[<p>I&#8217;ve been fortunate to work with early stage, fast growth and Fortune 500 companies in leadership roles (CEO, CMO, GM) to drive the growth of their Internet (eCommerce &#038; Content) business and have led some of the internets leading businesses (“founding” and spinning off fashion apparel leader Nordstrom.com, President of paid content leader USSearch.com). One reoccurring focus of mine has been the growth of “Lifetime Customer Value”. Focusing your core goal as &#8220;increasing the value of a customer&#8221; sets the stage for other metrics to fall into place; customer acquisition, transaction size, purchase repetition and profitability. So how can content and community play a role in customer value?</p>
<p>Most eCommerce sites though successful still look like the same one dimensional catalogues of 1999, yet these powerful trends of content, community and individuality have emerged. What does it look like when you blend empowered individuals within a platform of content, community and commerce? And how can content companies embrace their new found ability (broadband, VOD, Mobile) to think &#8220;direct commerce and retail&#8221; and build Lifetime Customer Value relationships? </p>
<p>The infrastructure is now in place and economical, powerful new trends are emerging empowering mass individualism, driving with new forms of eCommerce blended with content and community. There is a new window for new consumer brand leaders to emerge. I am determined to be in the midst of building such leaders&#8230;Stay tuned. </p>
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		<title>Individualism &#8211; the power of the internet.</title>
		<link>http://schwartzgroup.com/hello-world</link>
		<comments>http://schwartzgroup.com/hello-world#comments</comments>
		<pubDate>Sun, 01 Jan 2006 23:07:30 +0000</pubDate>
		<dc:creator>bob</dc:creator>
				<category><![CDATA[Prior Posts]]></category>

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		<description><![CDATA[This is an old posting I wrote for my old personal web site in 2004 or 2005: &#8212; New forces are at work changing our lives and empowering us on a new grand scale. Never before have we seen individuals with so much access, so much power to effect change, to build individuality or to [...]]]></description>
				<content:encoded><![CDATA[<p>This is an old posting I wrote for my old personal web site in 2004 or 2005:<br />
 &#8212;<br />
New forces are at work changing our lives and empowering us on a new grand scale. Never before have we seen individuals with so much access, so much power to effect change, to build individuality or to communicate directly with the world. The power has shifted to the individual.</p>
<p>10 years ago, the day Netscape went public in 1996, I was working as an executive at a consumer technology interface company and I still recall our CTO coming to me and saying, “It has all changed… Individuals will now have more power than ever before, enough power to take down governments”. Our CTO was known to be dramatic yet he was right as there is now an massive and accelerated shift of power to individuals.</p>
<p>From a single blogger destroying the decades of credibility of 60 Minutes, to a school teacher who drove millions of viewers to an iPod commercial created for fun. Individuals have more power than ever before. The Internet boom/ bust left in its place a fertile scalable foundation with new, easy to use tools and means of distribution at little or no cost…and it will only get better. The photo above of Manhattan Beach pier at sunrise was an impromptu photo I took with my Treo 600 while walking my dog two Xmas mornings ago. I have one 11 yr old son who started programming in Flash and went to the UCLA campus to C++ Camp last summer, and my older son (14) is busy producing, filming and editing digital film leveraging his iBook and software in middle school. The power has shifted to the individual </p>
<p>There is a massive shift to empowered people expressing their individuality &#8211; A trend of “Mass Individualism”. Particularly in the areas of content and community as demonstrated by the tremendous growth of individual empowered entertainment (iPods, PodCasting, Blogs, Tivo, VOD), and the display of individuality within new communities (MySpace, Tribe, Flickr, SecondLife, KickApps). People are empowered like never before. </p>
<p>The power has shifted to the individual &#8211; stay tuned&#8230;</p>
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