I just couldn’t take it any longer! With all this talk and questions about Private / Flash Sale eCommerce sites, I had to come up with my own Private Sale site! The most difficult part was figuring out what category to target?
Fashion? Too many already out there.
Luxury? Hmmm lots of those too.
Kids? I know of at least 3 with more on the way.
Home? I love OneKingsLane and I know the founder Alison and her Entrepreneur extraordinaire husband (Mark Pincus) well (15+ years) and consider them friends. It doesn’t feel right to compete with friends.
But Sh-t!! I know the founders and/ or investors of most of these private sale sites pretty darn well and I like them all including; Ideeli, HauteLook, OneKingsLane, TheFairest, JacksThreads, Portero and Totsy… How can I compete directly with friends?
But I was determined so I continued to think, “I need a new private sale category that has lots of excess inventory, and a set of passionate hungry customers.”
Then the big Ah Ha! I can start a Private Sale site that sells Private Sale Companies!!!! The build up of Private Sale companies will likely give me plenty of “inventory”, and the demand from the Venture and Private Equity folks gives me a great set of passionate customers … There you have it – A Private Sale Company that sells Private Sale Companies!
Next I needed a name and for some reason this just felt right: GuiltyLook.com – “Oy, Oy Vey!”. You can get a preview of the pre-beta site of here (www.GuiltyLook.com). Once done come back and read “Our analysis of the Private Sale market” – thoughts and issues to be considered.
Add your thoughts – love to hear them!